Integrating point of sale with eCommerce just wasn’t something a mom and pop retailer had to think much about 10 or 15 years ago. Today, it’s something all retail store owners need to take into consideration if they want to bring their business to the next level. In this guide we will show you how to integrate eHopper POS with your website to increase sales in your store or restaurant.
Even if historically, you’ve only brick and mortar shop, now is the time to start your online store.
Ecommerce and POS integration may seem like a bunch of technical nonsense that leaves retailers like you scratching your head in confusion, but it’s not.
Simply put, an integration is a term used to describe the way two different companies find a shared communication path and combine their respective technologies to create a more comprehensive solution.
When sales are occurring both online and in-person at a physical store, this type of integration is necessary.
Otherwise, it can be challenging to keep an accurate measure of sales, inventory or overall business progress.
Whether you are a retail store, quick service restaurant, bar or otherwise, you can benefit from investing in eHopper POS, particularly in its ability to integrate with an existing business website.
If your company doesn’t have a website, eHopper’s e-commerce platform can provide an online solution that will help you get your products and services to reach more people and grow your business.
Why Integrate a Website With eHopper POS?
Integrating a website with eHopper POS system provides four key benefits that any business can get excited about.
- More convenient
- Saves time
- Better customer experience
- Higher revenue potential
Not to mention, a little piece of mind knowing that you’re operating on the latest in fast and reliable equipment and technology.
More convenient: One of the most immediate benefits that businesses notice when integrating with eHopper is its convenience. When you attach an e-commerce website to your eHopper’s POS system, all of the data, sales information, inventory changes and so on are all seamlessly integrated and consistently updated.
The system acts almost like an umbrella over many of your business’ key processes, such as accounting, inventory, rewards program management, customer relationship management, and tax reporting, and allows business owners to get a complete view of their business from a single screen, rather than separate and disjointed software.
Saves time: Whenever you’re able to achieve more convenience, you’re also able to save time. With all of these significant business dimensions housed inside a single system, finding the report or data you need is much easier and less time-consuming.
You don’t have to jump from one piece of software to the next or spend precious time scouring a cluttered file system for one particular spreadsheet.
Plus, eHopper’s cloud technology means you can have all of this information right at your fingertips from anywhere. There’s no staying after-hours punching in accounting details or having to spend time racing to a store’s location to double-check an inventory manifest.
Everything is available anywhere you have Internet access.
Better customer experience: Your customers will also experience some benefits when you integrate your website with eHopper POS. For businesses that don’t have an existing website with e-commerce capabilities, you’re now giving customers the opportunity to shop with your business online.
They can even purchase items online and pick them up in-store for immediate convenience and value.
An integrated eHopper business also makes fewer mistakes.
For example, with the faster and more efficient inventory management capacity of eHopper, companies can reduce the risk of out-of-stock items or inventory discrepancies.
These types of inventory errors can significantly damage the customer experience.
More revenue: When you combine the convenience, time-saving and customer experience benefits of eHopper, you start to see its potential to increase your bottom line.
There are many ways that eHopper saves businesses money and helps them earn more of it.
First, an integrated system can help reduce payroll expenses. Your company may also be able to minimize costly software expenses with eHopper’s all-in-one POS system.
Additionally, the online e-commerce capabilities of eHopper make it easy for businesses to promote their products on Google through its SEO (search engine optimization) functions.
This means your products will appear in search results for more potential customers and thereby expand the reach of your business to areas you never thought possible. As your business’ online visibility increases, so will your sales.
How to Integrate an Existing Website With eHopper POS
While you can use eHopper eCommerce as a standalone service, it is recommended that you use it alongside eHopper’s POS system to truly maximize on the benefits discussed.
The service fee includes some benefits like cloud-based hosting, comprehensive customer support, SSL certificate for added security, CDN (content delivery network) and more.
2. Once you’ve signed up and moved through the initial setup steps, you’ll want to sync your inventory with eHopper eCommerce.
This will give you an up-to-the-second look at the stock between your physical store locations and your online, ecommerce platform.
This protects businesses from accidentally overselling. Plus, it will give a business more timely insights into when it is appropriate to order more inventory and how much product is necessary to meet demands.
3. Next, it is essential to consider the look, feel and function of your ecommerce website. It may seem intuitive to you because you’ve designed it, but in the hands of a not-so-Internet-savvy customer, the experience may differ. You’ll want to heavily scrutinize how easy it is to navigate your site and find relevant products.
Also, be sure to look at the site on multiple different types of devices because, with the eHopper eCommerce platform, your online store will work on mobile devices, desktops, tablets, etc.
It may function great on desktop, but be difficult to operate on a smartphone screen.
You don’t want to lose online customers because your e-commerce store doesn’t work correctly.
4. Every eHopper eCommerce store is provided with a unique URL, Example: yourname.ehopper.info.
And as a final step, link the eHopper eCommerce URL to your site.
Don’t Have A Website?
For companies without an existing online store for their business, the eHopper eCommerce platform allows you to create a website solution with all of the features you need from an e-commerce store:
- Create important website pages: contact us, about us, homepage, product pages, etc.
- Allow customers to add, remove and check items in their shopping cart
- Process all types of payments and cards through Authorize.net, Paypal or Stripe
- Host a business blog to generate added value for site visitors and customers
- Run successful email marketing and social media campaigns
- Produce special online coupons and discounts
- SEO optimization and integration with Google My Business for more local visibility
Simply contact us at firstname.lastname@example.org to get more details.
Whether you have an existing website or have yet to make the leap to selling online, integrating with eHopper POS and the eHopper ecommerce platform will bring many benefits to your business and its website.
You’ll experience the speed and convenience of streamlined business operations, which leads to better, happier customers and increased sales for a healthier revenue stream.