It’s no secret that being present on social media sites such as Facebook and Instagram is crucial to running a successful business. That’s where your customers are. On average more than 2.1 billion people use Facebook, Instagram, WhatsApp, or Messenger every day. However, just having a business page on Facebook or Instagram won’t do anything […]
About Elena Kalinova
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Entries by Elena Kalinova
Digital signage software has been catching on in a big way in recent years. Businesses have started finding creative new ways of using it to benefit their companies and customers. What is digital signage? Digital signage is a lot more than just an electronic method of displaying the same information traditional signs always have. Instead, […]
eHopper understands that times change very rapidly in today’s business world. New technologies are continually pushing and pulling us in new directions. As a result, we try our best to continuously update our point of sale software offerings to meet the latest challenges facing business owners. Our newest update is packed with 13 essential features […]
Is your company’s POS system out of date? Do you tend to think that it doesn’t matter if you take the time and money needed to upgrade your POS register? Change can be difficult for companies that are used to doing things a certain way. However, if you look at upgrades as an investment, it […]
How to Double Your Restaurant Sales with YouTube You may make the most delectable cinnamon roll ever in existence. Your fish tacos might taste so amazing that fish literally jump out of the ocean just to become a part of them. Perhaps your cheeseburger inspired Jimmy Buffet to write a song about it. It doesn’t […]
Are you a quick service restaurant owner? Struggling with ways to reduce employee turnover? You’re not alone. In recent years, the annual employee turnover rate in the restaurants and service industry was a whopping 73%, according to The United States Bureau of Labor Statistics’ Job Openings and Labor Turnover Program [JOLTS]. But did you know that using […]
The holiday season is one that sparks a sense of warmth and cheer in may people around the world. It also comes with the necessity of shopping. Holiday shopping is a traditional activity around the world and particularly in America, where there is even a shopping holiday. Black Friday (the day after Thanksgiving) is the […]
The e-commerce landscape has undergone a variety of changes over recent years. We have seen a wave of online companies that have introduced innovative business models. BOPIS is an example of such a change. This model is allowing brick-and-mortar stores to compete with online outlets that specialize in online-only shopping experiences. The most apparent innovator […]
“Remember that time is money. He that idly loses five shillings’ worth of time loses five shillings, and might as prudently throw five shillings into the sea.” – Benjamin Franklin, Advice to a Young Tradesman (1748). This is the first time the expression ‘time is money,’ is used; a phrase that’s seemingly even more relevant […]
Change is good. Isn’t that how the saying goes? And if you own a small business, you are well aware of the fact that your business needs to change with the times. And, now is the time that small businesses enter the world of e-commerce. The truth is, businesses with online stores experience as much […]
Traffic is the lifeblood of your website and small business online store. The more website traffic you have, the more opportunities you have for conversion into sales and revenue, or whatever other key metrics you’re striving for. Without traffic, your small business website won’t gain the attention it deserves and your online store won’t have […]
Facebook has graduated beyond the incubation phase and has proven itself as a top trend in digital marketing. If you’re still waiting for that definitive, glowing neon sign on the highway to tell you that Facebook is legit, you’re already too late. Marketing small businesses on Facebook is no longer a question of “Should I,” […]
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