Entries by Elena Kalinova

Google Shopping Ads: Complete Guide for Small Businesses [Updated for 2019]

Online shopping is inescapably huge. In 2018, the US Department of Commerce estimated that consumers spent over $500 billion shopping online, which marked a 15% increase from past years. E-commerce is here, and it is only growing. Part of this booming e-commerce business is the increasing growth of online marketplaces, like Amazon, Overstock, Zappos, eBay, […]

What is Digital Signage?

The rise of technology has made old fashion print marketing seem outdated.  Now, that’s not to say a well-designed print ad can’t turn some heads.  Let’s face it, artists are great at what they do. But, as consumers become more and more digitally dependent, marketing teams need to investigate ways to reach consumers where they […]

Guide to EBT and Food Stamps for Small Business Retailers

The Supplemental Nutrition Assistance Program (SNAP), formerly the Food Stamp Program offer food stamps and EBT to those in need. These efforts are designed to help low and no-income families receive financial assistance to pay for basic groceries and nutritional needs. They are strictly designed for food products, so non-food products like soaps, paper products, […]

Must-Have Features For Bakery POS System

As a bakery, your business thrives on your ability to mix different ingredients in just the right way. Baking is a science. Even with that perfect blend and tasty delights, your business may not be booming. The reason may be your bakery POS system. Just like your baked goods are mixed to perfection, the right […]

Top 10 Ways to Increase Sales In Your Retail Store

As a small business owner, are you looking for easy ways to increase sales in your retail store? We understand how competitive the retail industry can be. The truth is, no matter how specific your business niche, or how profound your unique selling point (USP) might be, retail is a tough game. Even if your […]

How to Open an Ice Cream Shop

Let’s start with the simple facts: ice cream is delicious, everyone loves ice cream, owning an ice cream store would be the best thing ever. If you’ve recently found yourself standing in your local artisanal ice cream shop has a similar stream of thoughts, the next logical pieces may have been something along the lines […]

What Is An ERP System And How Does It Work?

What is an ERP System? Two of the most significant keys to success in business are efficiency and profitability. You want to perform the necessary and profit-driving processes of your business as efficiently as you can.  But you need to maximize your bottom line while keeping overhead costs to a minimum. Achieving this level of […]