Email marketing has proven itself to be one of the best ways to promote your business, acquire repeat customers, and retain those customers. However, there are still many businesses that do not utilize email marketing to the fullest potential. Email marketing can also be used as a platform not only to entertain queries but also to drive sales.
A valid email marketing campaign will increase brand recognition, build credibility, and reach a broader global audience. Email campaigns have been proven to be 40 times more effective at acquiring new customers than Facebook or Twitter.
According to the data, 81% of small and medium businesses still rely on email as their primary way of acquiring customers, and 80% for retention.
In this post learn how to increase your sales with email marketing and POS.
What is Email Marketing
As a direct marketing campaign, Email marketing utilizes email to promote your business. It’s similar to the marketing flyers done through snail mail, but email marketing is much more budget-friendly, and since it’s paperless, it is environmentally friendly, too.
An estimated 4.3 billion people worldwide will be using email by the year 2022.
Email marketing is used to turn customers into repeat customers by building up trust over time. Email marketing is one of the best ways to engage your customers and keep them informed about the latest promotions and sales your company is running.
Email marketing campaigns can expect an average return of $32 for every $1 you spend on email marketing,
Consumers want to stay informed about your brand. 49% of consumers said they like to receive promotional emails from their favorite brands every week.
How do I Set Up Email Marketing for My Business
There are several different approaches to setting up your email marketing campaign for your business. The first thing you need to do is set your email marketing goals and make a plan.
Your next step is to build your email list. By utilizing all of the following marketing strategies, you can guarantee your company’s success in gaining more customers through your email campaign.
You need to be one of the 89% of marketers that said that email was their primary source for lead generation.
Display Marketing Materials in Your Store
By displaying marketing material in your store, you are providing your customers with visual advertising and a point of purchase (POP) display, which is advertising that has been placed next to the merchandise it is promoting.
Whether you have a physical store or an online store, displaying marketing material at your checkout is a compelling incentive for your customers to subscribe to your email list.
Point of Sale Collection
One way to increase your customer database is to collect email information at the time of the sale or point of sale (POS) at a brick and mortar store. For each new customer, you can request their email information when setting up their customer profiles and accounts. This practice has been around for a while, but recently it has increased in popularity as a valuable way to opt users into receiving e-receipts and future marketing messages.
Collect on Your Website
Anytime a customer purchases a product or service on your website; a receipt should be sent to their email address. Asking the customer to provide their email address should be one of the first steps in setting up their new customer profiles.
Offering a company or business newsletter is another great way to acquire customer email addresses even if they don’t purchase your product or service.
Collect with Digital Signage Kiosk
Digital signage is an innovative way for you to increase sales, improve customer services and retention, and stand out overall from your competition. With digital signage, you can display digital marketing promos, images, videos, web pages, social media feeds, and even menus.
Using Email Marketing Software
Email marketing software can help you tremendously by automating your email campaigns. You can create more personalized campaigns with less effort.
Approximately 74% of marketers surveyed say targeted personalization increases customer engagement. Instead of using a generic email address or a company’s name, you can increase open email rates and click-through rates by as much as 35% by using a specific, personal name.
Have Titles Stand Out
On average, American workers will receive approximately 126 emails a day. That is a staggering amount of daily emails! Your email campaign needs to have titles that stand out from the others, titles that will catch the customer’s attention and make them curious or interested in spending their time opening and reading your email.
Emails with personalized subject lines are 26% more likely to be opened. And 56% of brands that used an emoji in their email subject line reported a higher open rate than those that did not.
You should be creating user engagement with your emails. While the newsletter format still works, today’s email marketing campaign can benefit significantly from interactive content in the form of pictures and videos.
Emails that have graphics included in the body have a 26.89% higher open rate and a 4.36% higher click-through rate than solely text-based emails.
By adding videos to your email campaign, the click rates can increase by 300%. That’s a fantastic increase. Marketers can also include collapsible menus, sliders, and GIFs to make their emails more attractive to customers and improve click-through rates.
Provide Valuable Information
Welcome emails have a high open-rate, averaging around 82% of welcome emails being opened. When building your email campaign for your growing audience, this can be used to your advantage. Be sure to include information in your welcome email that you want your potential customers to know about.
Any subsequent emails that you send to your potential customers will need to provide valuable information. One of the best ways to ensure this happens is to address and solve a problem your customer might have. Everyone has issues, and everyone loves solutions.
Add Promos or Coupons
Do you know what people love more than solutions? Coupons and promos. Everyone loves a good deal and saving money. When there are coupons and promos involved, consumers are more likely to purchase your product or service.
People that were on the fence about spending money are more likely to purchase if given a coupon or a promo in the form of a freebie. Approximately 86 % of Millennials and 76% of Gen Zers said that promotions and discounts influence their purchases.
When comparing emails containing a coupon to those without coupons or promo codes, the ones with a coupon have a 14% higher open rate, a 34% higher unique click-through rate, and a 27% higher transaction completion rate.
Add Effective Call to Actions
Engaging your customers is an integral part of your email campaign. Adding a compelling call to action is one of the best ways to do this. When you include a call to action button instead of a text link, you can increase conversion rates by as much as 28%.
Make Email Mobile Friendly
It is probably safe to assume that nearly all Americans of responsible age have a cell phone, smartwatch, or tablet of some sort. Children and adults can’t live without their mobile devices, and because of this, they will rarely leave their house without said mobile device. Cell phones are always kept in a pocket to ensure that they have them at all times.
Did you know that approximately 53% of emails are being opened on mobile devices? And 23% of readers who open an email on a mobile device will open it again at a later time. However, emails that have not been optimized for mobile devices get deleted by approximately 80.3% of users, and 3 out of 10 users unsubscribe from the list if the emails have not been mobile optimized.
Ask Subscribers to Share
Add a call to action asking your subscribers to share the email with others. Add a share button to the email for Pinterest, Facebook, Twitter, and even email. 91% of Americans said they would share an exclusive offer with their family and friends.
Email subscribers are three times more likely to share your content via social media than visitors from other sources.
As you can see, according to the statistics, a solid email marketing campaign will prove itself to be one of the best ways to promote your brand, not just locally, but globally, as well. It may take a little extra effort to procure the emails, but acquiring repeat customers and retaining those customers is worth it.
By employing one, or all, of the marketing strategies listed in this article, your company’s success in gaining and retaining more customers through your email campaign is sure to be guaranteed.