As a bakery, your business thrives on your ability to mix different ingredients in just the right way to create delicious baked goods. Baking is as much a science as it is a discipline of cooking. To satisfy your customers’ sweetest cravings, you have to get the mixture just right. Even with that perfect blend and the tastiest products, your business may not be booming as it should. The reason may be your bakery POS system.
Consumers are always on the lookout for the next best business. The word “best” in today’s marketplace, however, doesn’t automatically mean the company with the best products. Customers look at the entire brand experience, from how long they waited in line to whether or not you offer a bakery mobile app and a lot more.
Just like your baked goods are mixed to perfection, the right bakery POS system will allow your small business to deliver that perfect customer experience mixture. By implementing small bakery management software, you’ll be able to deliver a fast, friendly and, of course, tasty experience each time your customers visit. Not only will this keep them coming back again and again, but they’ll bring others with them.
1.) Speed Up Sales with Mobile POS
The most prominent advantage to having the right bakery point of sale system is speed. Specifically, the ability to have a bakery ordering system that quickly gets customers through the queue and out the door with your baked goods. This is critical, especially at high peak times, when your bakery is swamped with customers. You don’t want people to turn away because the wait is too long.
A lot of bakeries experience this in the morning rush when a lot of customers come in for a box of doughnuts or other pastries to bring into the office with them. These individuals are on their way to work and pressed for time. If the line isn’t moving quickly enough, they’ll abandon their efforts.
Implementing a mobile bakery POS system will allow you to get through customer orders more efficiently. Instead of having a fixed cash register for bakery sales, this type of system leverages tablets and other mobile devices, which means you can move around and still complete sales.
If your bakery has a long counter, this is incredibly helpful because you don’t have to keep returning to a central cash register. If a customer wants an eclair from the far end, you can get it for them and have them pay right there, rather than having to trek back to the cash register.
In the same way, mobile bakery POS software also allows you to get out from behind the counter and meet customers on the sales floor. This makes it easier to upsell and recommend new products. Thus, your sales will not only be faster, with a mobile POS system but also more profitable.
2.) Use Ingredient Management For Inventory Efficiency
Next, to a long wait, the second most significant detriment to a small business bakery is out of stock of certain goods. Nothing will disenchant a customer more than showing up at your bakery for a specific item only to find out that you’re waiting for a vendor to deliver the necessary ingredients. Inventory management is especially crucial for bakeries because baking requires such precise measurements. This makes it exceptionally hard to improvise if you’re missing ingredients.
With a bakery POS system like eHopper, you can efficiently track ingredients. Each item can be entered into a database, complete with the unit of measurement, cost, vendor information and more. From there, you can enter the volume of ingredients that each item uses. So, as you sell baked goods, your stock of ingredients adjusts accordingly. With this small bakery management software at your fingertips, you’ll never run out of ingredients and vendor orders will be placed well in advance.
Ingredient management is also a key feature for bakeries that do a lot of custom orders. You’ll always have an updated list of what ingredients you have available in stock. This makes it easier to negotiate with customers looking for custom or large orders. You can quickly show them all of the options, including ingredients or goods that aren’t present on the sales floor.
3.) Enhance Customer Support With CRM
Customers are more connected to their favorite brands than ever before. Thanks to social media, email and a wide range of other tech channels, brands can reach their customers even when they aren’t physically in their stores. However, fostering loyal customer relationships in this hyper-connected age is harder to manage than one might anticipate. With all of these different touch points that customers can interact with your bakery on, delivering a cohesive and personalized experience is a challenge.
The brands that attract the most loyalty in today’s marketplace are those that are willing to take the time to really learn about their customers. This goes beyond merely knowing their name and being able to greet them as they walk in (although, that’s certainly a big step). Every interaction a customer has with your bakery creates data, whether that information is what they ordered that day, how they paid, whether or not they used a discount or other coupon and more. Each kernel of data about a specific customer allows you to foster an understanding of who that person is and what they want from your brand (aside from delicious baked goods of course).
The best cash register for a small bakery will have the best bakery POS software, which will allow you to create customer profiles of each person that visits your store. These profiles can include simple information, like contact info, email address and so on, but also have more in-depth insights about when they shop, what they buy and more. There’s a lot of value in enhancing customer support with customer relationship management (CRM) software on a bakery POS system. Not only does the customer get to experience better, faster and more relevant service, but you can track trends that will allow you to anticipate times of high store traffic better, or which products are most popular with what demographics of consumers. These insights lead to better marketing efforts and overall better customer relationships.
4.) Track Orders With POS Order Management
Given the number of special orders that bakeries often face, you need small bakery software incorporated into your POS system. This will help make order tracking easier and more efficient, so you never lose an order, write the wrong name in icing or forget a crucial ingredient. The best bakery POS software presents orders in an all-in-one view, which lets you quickly scroll through current, past and future orders. Not only does it keep your business organized, but it also makes it much easier to find a guest’s order when they enter the store. No confusion or waiting necessary while you track their order down.
Similar to eHopper’s customer support CRM feature, the order management area of the software also can showcase data that can enhance your business. With a complete history of orders saved, you can investigate which items are most popular when, what your most popular ordering channels are and more. These types of insights may help you better structure which baked goods to promo and when. Alternatively, you could look at past orders to better anticipate periods of high volume sales and plan ahead of time.
Your customers will enjoy your streamlined order management activities as well. Whether they are just curious about the status of their order or they need to change/cancel the order, your system will be able to quickly find that order, without any wait to the client, and make the necessary changes immediately. Some small business bakeries will even incorporate this immediate service into a bakery mobile app, so customers can have this information or make adjustments on the go.
5.) Visibility With POS Reporting
Essentially, the best bakery POS system gives you a complete view of your business. Aside from order management and customer relationship management tools, small bakery management software also has a number of reports that you can view to check in on various dimensions of your company.
- Inventory Reports: See your entire inventory and even track which products produce the best returns. If you have multiple bakery locations, you can see which stores have what in stock and transfer items between one another.
- Sales Reports: Sales reporting expresses your profits. You can look even closer and look at sales created on a single register or by an individual employee, which helps you see who is performing best.
- Tax and Tips Reports: Know exactly how much your employees are making in tips from credit/debit card transactions and how much you are spending on sales tax.
- Serial Item Reports: Also known as an Inventory Aging Report, this lets you track perishable products and ingredients and see how much money you are wasting on stock and product going bad.
- Time Clock Reports: Employee fraud is a preventable issue with Time Clock Reports, which will let you track who worked when and even see which register they used. This will help you make better schedules and decrease theft.
All of the reports of your bakery POS system are exportable, which allows you to bring them into the same sheet or environment. This makes it much easier to analyze the data and uncover trends and correlations across the various reports.
Finding the best cash register for a small bakery isn’t just a matter of finding a POS machine that is capable of handling various transactions. Today’s bakery POS software is capable of so much more and will allow you to control your business in ways that you couldn’t before. Every day you bake up something sweet for your customers, now you can indulge your bakery’s own sweet tooth.