Entries by Elena Kalinova

Top Retail Trends You Must Adopt to Stay Competitive

Retail is a hyper-competitive market. It requires business owners to remain constantly vigilant and on the lookout for the top retail trends, emerging marketing platform or cutting-edge technology that might provide them with a competitive advantage. Unfortunately, not every trend is as promising as it first appears. The best leaders can secure and improve their… Continue Reading Top Retail Trends You Must Adopt to Stay Competitive

Google Shopping Ads: Complete Guide for Small Businesses

Online shopping is inescapably huge. In 2018, the US Department of Commerce estimated that consumers spent over $500 billion shopping online, which marked a 15% increase from past years. E-commerce is here, and it is only growing. Part of this booming e-commerce business is the increasing growth of online marketplaces, like Amazon, Overstock, Zappos, eBay,… Continue Reading Google Shopping Ads: Complete Guide for Small Businesses

How to Instantly Generate Trust to Grow Your Small Business Faster

The legendary author and salesman Zig Ziglar said, “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” Any owner should take this sentiment to heart if they want to grow a small business. You may have a great product, a catchy slogan, a beautiful storefront and… Continue Reading How to Instantly Generate Trust to Grow Your Small Business Faster

What Is a Point of Sale System? How to Select the Best One for Your Business

If you run a business, you know you need to find the best Point of Sale (POS) systems to meet your ever-changing needs. But, finding the right one for your niche can be challenging. An accurate understanding of how this software could potentially impact your business is vital. There is a reason behind all the… Continue Reading What Is a Point of Sale System? How to Select the Best One for Your Business

Is Your Business Ready For Mobile Payments?

Mobile devices have increasingly become a necessity in today’s fast-paced, Digital Age. For today’s shoppers, smartphones are more than just a device to call and text, they have become the go-to solution for the entire buyer’s journey. Businesses have been fighting to keep up with this rapidly moving technology by offering branded mobile apps, mobile-centric… Continue Reading Is Your Business Ready For Mobile Payments?

How Do You Choose the Best Mobile POS System For Your Business?

Technology moves quickly, and its high velocity has been propelling point-of-sale systems into the increasingly-mobile future. If you’re still using a traditional, clunky cash-register-style POS system, the time to upgrade to a mobile POS system is not just here; it’s hurtling past you.  But, choosing the right mobile POS system can be a daunting process.… Continue Reading How Do You Choose the Best Mobile POS System For Your Business?

POS Systems for Bars: Must Have Features to Increase Sales

There’s a lot of misconceptions about the bar industry. Favorite TV shows, like Spike TV’s Bar Rescue, paint a bleak picture for bar owners, where the majority of establishments close in their first few years and thousands close each year. However, with the economy in an upturn, bars and nightclubs in the US have been… Continue Reading POS Systems for Bars: Must Have Features to Increase Sales