Entries by Elena Kalinova

How to Double Your Restaurant Sales with YouTube

How to Double Your Restaurant Sales with YouTube You may make the most delectable cinnamon roll ever in existence. Your fish tacos might taste so amazing that fish literally jump out of the ocean just to become a part of them. Perhaps your cheeseburger inspired Jimmy Buffet to write a song about it. It doesn’t […]

Reduce Employee Turnover with POS Tip Management

Are you a quick service restaurant owner? Struggling with ways to reduce employee turnover? You’re not alone. In recent years, the annual employee turnover rate in the restaurants and service industry was a whopping 73%, according  to The United States Bureau of Labor Statistics’ Job Openings and Labor Turnover Program [JOLTS].   But did you know that using […]

How to Increase Your Sales with BOPIS

The e-commerce landscape has undergone a variety of changes over recent years. We have seen a wave of online companies that have introduced innovative business models. BOPIS is an example of such a change. This model is allowing brick-and-mortar stores to compete with online outlets that specialize in online-only shopping experiences. The most apparent innovator […]

How To Save Money With Inventory Management on Android POS

“Remember that time is money. He that idly loses five shillings’ worth of time loses five shillings, and might as prudently throw five shillings into the sea.” – Benjamin Franklin, Advice to a Young Tradesman (1748). This is the first time the expression ‘time is money,’ is used; a phrase that’s seemingly even more relevant […]

How To Open An Online Store For Your Shop

Change is good.  Isn’t that how the saying goes?  And if you own a small business, you are well aware of the fact that your business needs to change with the times.  And, now is the time that small businesses enter the world of e-commerce.  The truth is, businesses with online stores experience as much […]

How To Increase Traffic To Your Website And Online Store

Traffic is the lifeblood of your website and small business online store. The more website traffic you have, the more opportunities you have for conversion into sales and revenue, or whatever other key metrics you’re striving for. Without traffic, your small business website won’t gain the attention it deserves and your online store won’t have […]

Checklist: How to Open a Retail Business

If you are thinking of starting a retail business you have come to the right place. This blog is dedicated to helping you start your business as quickly and efficiently as possible. According to the SBA, 28 million retail businesses in America account for 54% of all U.S. sales. With the right steps and this […]

Top Retail Trends You Must Adopt to Stay Competitive

Retail is a hyper-competitive market. It requires business owners to remain constantly vigilant and on the lookout for the top retail trends, emerging marketing platform or cutting-edge technology that might provide them with a competitive advantage. Unfortunately, not every trend is as promising as it first appears. The best leaders can secure and improve their […]

Google Shopping Ads: Complete Guide for Small Businesses [Updated for 2019]

Online shopping is inescapably huge. In 2018, the US Department of Commerce estimated that consumers spent over $500 billion shopping online, which marked a 15% increase from past years. E-commerce is here, and it is only growing. Part of this booming e-commerce business is the increasing growth of online marketplaces, like Amazon, Overstock, Zappos, eBay, […]