Entries by Elena Kalinova

Google Shopping Ads: Complete Guide for Small Businesses [Updated for 2019]

Online shopping is inescapably huge. In 2018, the US Department of Commerce estimated that consumers spent over $500 billion shopping online, which marked a 15% increase from past years. E-commerce is here, and it is only growing. Part of this booming e-commerce business is the increasing growth of online marketplaces, like Amazon, Overstock, Zappos, eBay, […]

7 Tips to Increase Foot Traffic to Your Store

Foot traffic may sound like sidewalk rush hour, but the term is used to describe the number of pedestrians (or cars) that pass by your business and how many enter. In a way, it is a measure of how attractive your business and its products are to the casual passerby. Foot traffic is important to […]

Is Your Business Ready For Mobile Payments?

Mobile devices have increasingly become a necessity in today’s fast-paced, Digital Age. For today’s shoppers, smartphones are more than just a device to call and text, they have become the go-to solution for the entire buyer’s journey. Businesses have been fighting to keep up with this rapidly moving technology by offering branded mobile apps, mobile-centric […]

How Do You Choose the Best Mobile POS System For Your Business?

Technology moves quickly, and its high velocity has been propelling point-of-sale systems into the increasingly-mobile future. If you’re still using a traditional, clunky cash-register-style POS system, the time to upgrade to a mobile POS system is not just here; it’s hurtling past you.  But, choosing the right mobile POS system can be a daunting process. […]

How to Setup and Use QuickBooks Online with eHopper POS

Proper accounting is a necessity of any business. Without it, it is impossible to assess the current health and growth of the company accurately. These are important factors towards determining if an organization is heading in the right direction. And, if that business or restaurant is not on the right track, what can be done […]

6 Ways to Prevent Employee Theft in Retail

Are you a retail owner struggling to prevent employee theft? If so, you’re not alone. We hear from lots of business owners looking to reduce employee theft.  Businesses often implement various security measures to protect against theft from their customers. Yet, many of these organizations fail to realize that the most common and severe sources […]

Guide to EBT and Food Stamps for Small Business Retailers

The Supplemental Nutrition Assistance Program (SNAP), formerly the Food Stamp Program offer food stamps and EBT to those in need. These efforts are designed to help low and no-income families receive financial assistance to pay for basic groceries and nutritional needs. They are strictly designed for food products, so non-food products like soaps, paper products, […]