How to Increase Sales with Digital Signage Software

Digital signage software has been catching on in a big way in recent years. Businesses have started finding creative new ways of using it to benefit their companies and customers.

What is digital signage?

Digital signage is a lot more than just an electronic method of displaying the same information traditional signs always have. Instead, digital signage allows you to display a variety of information to your customers, or even entire applications, on digital displays such as TVs and tablets.

There’s a lot more to digital signage than that, of course. Let’s look at five of the most effective ways to grow your business with the benefits provided by digital signage software.

Digital Menus

There are several great ways digital signage can be used to create electronic menus. Look at  Starbucks, McDonald’s, or other major restaurant chains.  Digital menus have replaced the print menus of old.  They provide many benefits that traditional menus couldn’t, like ordering directly from a touchscreen.

Digital menus also offer the ability to use video and graphics to catch customers’ eyes.  Imagine being able to use graphics or live video to appeal to customers.  Use animations and friendly fonts to project a kid-friendly image and draw in families to your business.

Marketing Messages

Digital signage software can be used in other ways to draw in new business.  You can spread the word about your business, services, and personality with well-thought-out digital signage marketing campaigns.  One of the most obvious ways to do this is by displaying information about products and upcoming sales, but there are other approaches you can take as well.

Some of the other information you can display can include operating hours, contact information, and even your company social media feeds.  Also, you can use digital signage solutions to run reviews and testimonials.  Ask satisfied customers who have great things to say about you, your staff, and your products or services to share their thoughts.  Then, showcase them for the world to see.

Finally, you can use digital signage software to tell your customers who you are as a business.  People generally prefer spending their money with people they like or identify with. Content showing the humans behind the brand name can create enough of a connection with people to give them a subconscious preference for your business over your competitors’.

Email Marketing

Email may not be something you’d usually associate with digital signage in any way.  But, there are ways they can be used together effectively.  Email marketing is still one of the most effective and cost-effective means of reaching your customer base. Digital signage solution can be used to help drive your email marketing campaigns.

In-store digital signage display can be used to promote your email newsletters to your customers.  Just remember to give them a place to enter their email information while they wait.  One way you can do this is by offering teasers or excerpts of the newsletter content, which they can access by signing up.

This can also serve as an effective way of reconnecting with customers who have signed up for your newsletter.  You can reach the ones who may not have been paying much attention to them.  Use signage to promote the latest emailed features they may be interested in.  This way, you might catch their attention long enough to take another look at your email materials.

Gather Feedback

There are several ways digital signage software can be used to gather valuable feedback from your customers.  Provide them with an interface to submit their comments electronically.  Allow them to share their thoughts about what they do and don’t like about your products, services, staff, facility, or other business aspects.

Another precious way digital signage can be used to gather customer information is by giving them a place to leave reviews of your products and services.  This is, without a doubt, valuable information for other customers trying to make their own purchasing decisions.  It can also give you useful information on what products are or aren’t worth your budget or storage space.

One smart way of gathering customer feedback is by offering a digital FAQ they can browse through in your store.  Signage affords them the benefit of information they need.  It tracks which topics are most viewed.  And, it can give you a solid idea of which issues matter the most to your customers.

Interactive Product Catalog

Finally, and some might say most obviously, digital signage is a medium tailor-made for featuring your products.   Digital displays show full-color images that can move.  You can rotate your product to show it from all angles.  You can show different color options, and other choices your customers will find interesting.

A digital sign’s ability to show video means you can also show your products in action.  This is great for businesses that sell tools and appliances, as they can show the effectiveness, thoroughness, and ease of use your products offer.  If you’re feeling bold, you can even make side-by-side comparisons with your competitors’ products.

Aside from products you currently offer, digital signage solutions can be used to advertise new products you’ll be selling shortly.  This can include newer models of products like cars and smartphones, and also helpful accessories that can be used with more significant purchases they have made with you in the past.

Conclusion

As you can see, there are many creative ways to use digital signage to the benefit of your business. The possibilities we covered are just scratching the surface. 

Reach out to a great digital signage provider like eHopper POS if you want to find out more about all the ways digital signage software can contribute to the success of your business.

Looking to implement digital signage in your business? Reach out to eHopper team at sales@ehopper.com for a free demo or  to find out more about all the ways digital signage software can contribute to the success of your business. 

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